The Mayor of London’s office awarded £1.65 million to the north west London town of Cricklewood to help improve and regenerate the area. It was boosted by nearly £600 thousand from Barnet and Brent Councils to revitalise its high street.
Working alongside architects, engineers and refurbishment contractors, About Signs were involved in transforming the existing Broadway into a unified and attractive destination. A total of twelve retail outlets were given a thorough facelift, each with a totally individual bright new fascia, projecting sign and awning.
One business that stands out in particular is Pedro’s, a corner property housing a popular café restaurant in the heart of the community. About Signs produced hand made built up lettering and logos for both fascias as well as creating an eye catching design for their side elevation which was hand painted using traditional signwriting methods.
In addition to the individual shops, the real focal point of the project was the free standing oversized ‘Cricklewood’ lettering that was produced in our workshop from stainless steel and fitted to a custom fabricated framework made from powder coated aluminium. The whole unit was manufactured in-house using materials and finishes that make it totally maintenance free, which is essential when you see how high it sits above the buildings in line with the rooftops. It was engineered in such a way that the About Signs team were able to carry out the installation in just one day. A seamless process and an end result which is a true statement piece that will adorn the Broadway for many years to come.
This project encompassed a variety of sign making techniques from traditional hand painted graphics to computer aided laser cut metalwork, bringing old and new methods together in harmony.
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